Marketing Masterclass: Pricing & Offers That Don’t Undersell You

RM48.00

Stop Discounting: Price Your Offer for Value, Not Competition

Learn how to price and present your offer based on value, not competition. Work on a real offer, get practical feedback, and discover how to sell with confidence without relying on discounts.

📅 24 September 2026 (Thursday)
2:00 PM – 4:00 PM (GMT+8)
📍 WORQ KL Gateway, Bangsar South

For WORQ Members please use promo code worqep09 for complimentary tickets. Limited seats available 

Category:

Stop Discounting: Price Your Offer for Value, Not Competition

If customers always compare you on price, your offer may not be communicating its value clearly enough.

This practical masterclass helps SME founders and business owners rethink how they price and present their products or services. Learn how to communicate value more effectively, build stronger offers, and hold your price with confidence instead of relying on discounts to close a sale.

Through guided exercises and real-world feedback, you’ll work on one of your own offers and leave with a clearer way to present its value. You’ll also discover how AI tools like ChatGPT can help sharpen your offer and improve how you communicate your pricing.

Led by Andrew Anderson, founder of ambty and a marketing practitioner with 14+ years of experience, this session is part of the Stop Guessing. Start Doing Marketing the Right Way series—a monthly problem-solving series focused on practical marketing challenges faced by SMEs.

What to Expect

💡 Price for Value — Learn how to price based on what customers actually receive, rather than simply following competitors.

📝 Improve Your Offer — Rework one of your real offers and get feedback to make its value clearer.

💬 Sell Without Discounting — Learn how to communicate and defend your price with greater confidence.

🤖 Use AI as a Thinking Assistant — Explore how tools like ChatGPT can help sharpen your offer and pricing message.